Who Makes Time and Tru? The Brand Behind the Label
Time and Tru is a women’s clothing and accessories brand, a private label owned by Walmart Inc. It launched in February 2018 as part of a new wave of Walmart apparel brands, replacing the Faded Glory line. Time and Tru has its own identity and product lines, but Walmart develops, markets, and sells the brand directly.
The Brand Behind the Label
Time and Tru is one of Walmart Inc.’s in-house apparel brands: Walmart owns the label and sells it exclusively in its own channels. The brand covers women’s clothing from everyday essentials like Camisoles & Tanks and Shirts & Tops through seasonal pieces, and it exists so Walmart can run a women’s fashion line without licensing an outside name.
Origins and Evolution
Walmart launched Time and Tru in February 2018 to refresh its apparel department, retiring the long-running Faded Glory label in the process. The switch came in a wave of new Walmart private label fashion brands introduced that year, and Time and Tru took over as the go-to women’s line on Walmart shelves.
Production and Sourcing
Time and Tru apparel is manufactured through Original Design Manufacturer (ODM) arrangements, mostly in Bangladesh, China, and Vietnam. Walmart is one of the biggest apparel buyers in the world and a major purchaser of clothing from Bangladesh in particular, which is how a catalog this wide — from Leggings to Cardigans & Sweaters — stays in production at scale. There is no single “Time and Tru factory”; the label names the brand, and the RN number on the tag names Walmart as the responsible company.
Where to Find Time and Tru
As a Walmart private label, Time and Tru clothing is primarily available for purchase at Walmart stores across the United States and through its e-commerce platform, walmart.com. While Walmart is the primary retailer, items from the Time and Tru brand can also be found through various resellers on platforms like Amazon, eBay, and ThredUp. These third-party sellers acquire and list Time and Tru products, offering additional avenues for consumers to discover and purchase the brand’s offerings.
Frequently Asked Questions
Who makes Time and Tru clothing? +
Time and Tru is a private label brand owned by Walmart Inc. Walmart handles the brand's development, production, and sale, and offers it exclusively to its customers.
Is Time and Tru a Walmart brand? +
Yes, Time and Tru is a Walmart brand. It launched in February 2018 as one of Walmart's in-house apparel lines, replacing the previous Faded Glory brand.
When was the Time and Tru brand launched? +
Time and Tru launched in February 2018, part of Walmart's initiative to refresh its apparel lineup with new private label brands.
Where is Time and Tru clothing produced? +
Time and Tru clothing is produced through Original Design Manufacturer (ODM) arrangements in countries such as Bangladesh, China, and Vietnam. Walmart is a major global buyer of apparel from these regions.
Where can I buy Time and Tru clothing? +
Time and Tru clothing is sold primarily at Walmart stores in the US and on walmart.com. Items from the brand also appear through resellers on platforms like Amazon, eBay, and ThredUp.